Spirits Brand Owners

Ultra Pure can get your new spirit brand to market better, faster and more economically than anyone else in the industry. We have the largest selection of alcohols in the world and the most extensive network of formulating and bottling expertise in the country.

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Why work with Ultra Pure?

Why is Ultra Pure the superior formulator choice?

  • Formulating expertise: of Ultra Pure’s network of over 500 artisan distilleries, we only use gold medal winners for formulation in your spirit category.
  • More Alcohol Choices: Ultra Pure has the largest selection of alcohols in the world and are stocked in regional warehouses across the U.S.
  • Speed to Market: By working directly with the alcohol companies, turnaround times and product submissions are fast with no middleman flavor houses or independent formulators.

Formulating Methodology

What does the total cost look like?

Cost Calculator

Product
Cost/750ml
Basic Neutral Spirits
$0.40-$0.60
Specialty Neutral Spirits
$0.75-$1.40
Aged Whiskeys
$2.25-$4.50
Rum
$0.70-$1.25
Other Bases
$0.90-$2.25
TTB Tax
$2.15
Bottle, Label etc.
$1.50-$2.50
Labor
$1.00-$3.00
Total Cost:

Formulating Worksheet

Please Fill out the Formulating Worksheet below and we will get in touch with you

Your Name (required)

Your Email (required)

Your Phone (required)

Company

Product

1. Do you currently have any brands?
yesno

2. Do you have background in the industry?
yesno

3. How will your brand be different from others on the shelf?
PricingPackagingFormulaStoryOther

4. Have you developed a marketing plan with go to market strategy?
yesno

5. Have you developed a business plan with capital requirements and sources?
yesno

Target Market

1. What is the profile of the buyer of your product?
AgeIncome levelGenderOther

2. Are there untapped market segments you are looking to work in?
yesno

3. What is the size of your total available market?

4. What retail outlets do you want to sell your brand?

Pricing

1. What is your desired price point?
Higher cost/ Higher qualityLower cost/ Lower qualityOther

2. What is your competition’s pricing?

3. What brands do you consider to be in your competitive market?

Formula

1. Is the Alcohol Base important to taste and brand story?
yesno

2. Is the product to be flavored?
yesno

3. If your product is to be flavored, what are your flavor objectives?
Natural ExtractBotanical/FruitNatural CommercialSynthetic Flavors

Capital / Financing

1. Is your venture currently funded to begin purchasing?
yesno

2. What is your corporate status?

3. What is your anticipated range of capital funding before product launch?

Timetable

1. When is your expected launch date?

2. Do you have your packaging completed?
yesno

3. Do you have a bottler?
yesno

4. Do you have a preferred flavor house or formulator?
yesno

5. Are you aware of the COLA & TTB authorization process and timetables?
yesno

Launch Plans

1. Do you have a website / web designer?
yesno

2. Do you have internal salespeople assigned to sell the brand?
yesno

3. Do you have a consumer trade agency?
yesno

4. Do you have a social media agency?
yesno

5. What marketing tools are you employing to have an effective launch?

6. Do you have a distributor in the markets you will be selling?
yesno

Any Additional Questions or Comments?